![]() Untappd is primarily the domain of craft beer FANS…At the risk of belaboring the obvious, casual beer fans wouldn’t bother, and most people checking in a Miller Lite are in most cases being ironic. So what can we take away (if anything) from last year’s rankings? They recently released their Top 10 most checked in beers of 2017 and here’s what people were drinking last year…. “To honor this we wanted to acknowledge the missteps in representation of women in beer advertising by cleaning up not just our $#!T, but the whole industry's $#!T while benefiting the future of women and beer.”Īs Hanania indicated in his tweet, Miller Lite is not the only beer company to face backlash over a marketing campaign derided by critics as “woke.” Last month, Bud Light garnered controversy for partnering with trans-identified social media influencer Dylan Mulvaney as part of an advertising campaign, prompting backlash from multiple celebrities and others.Īs a result, Bud Light suffered a 21% decline in sales, with an even higher drop among those who typically buy the product in bulk, according to a report by the New York Post earlier this month.When it comes to beer check-in and rating’s apps, Untappd is king. “This Women’s History Month, Miller Lite wanted to recognize that without women, there would be no beer,” said Elizabeth Hitch, senior director of marketing for Miller Lite, in a statement released back in March. Richard Hanania May 15, 2023įor its part, Miller Lite viewed the ad campaign as part of its observance of Women’s History Month, which is celebrated in March, and as a way of correcting past misogyny. This kind of ugly (literally and figuratively, for ugly women) feminism much more harmful than anything Dylan Mulvaney did. Miller Lite feminist ad blurs the faces of women in bikinis, destroys their ads, makes it into fertilizer, for being offensive.
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